SMS innovation

All vendors claim to be on the side of operators, but one vendor stands out above others for the positive impact its inventions and products have had on the mobile industry during a decade of rapid change – it is Telsis.

Telsis invented SMS Routing, giving operators the ability to make deep cuts in their operating expenditure while handling higher volumes of text messaging.

Telsis invented SMS Home Routing, enabling operators to offer valuable new messaging services and greater security to customers.

Telsis is pioneering a natural language SMS query and response system that will let operators cut the cost of customer support while enhancing satisfaction scores.

SMS Routing – breaking the stranglehold of the SMSC vendors

SMS Routing has become the de facto standard messaging technology deployed by operators globally, so it is perhaps easy to forget just how radical and change-making was its invention by Telsis.

Previously, the entity at the centre of every messaging network was the SMSC or Short Message Service Centre. With no available alternative technology, and with messaging volumes and revenues climbing, operators were held by SMSC vendors in a virtual stranglehold – having to make extraordinarily high capex and opex payments to keep SMS traffic flowing.

With SMS Routing, Telsis broke the virtual stranglehold of the SMSC vendors, and drove down the cost to operators of messaging.

SMS Home Routing – enabling the network for new messaging revenues

The original GSM architecture made outbound messages transit the home network message centre, while inbound messages went straight to target handsets.

However, Telsis saw that this oddity – making SMS flows different to those of voice and email - would become a problem when operators wanted to offer customers enhanced messaging services. Added value would most logically and cost-effectively applied in the home network which ‘owned’ the relationship with its customers. But if only outbound messaging transited the home message centre, only half of messaging traffic – the outbound half – could be enhanced.

With SMS Home Routing, Telsis created a key enabler by which operators can restore lost messaging revenues, and which equips them to compete by offering customers a rich menu of differentiating services.

Telsis SMS Natural Language – the next revolution

Telsis is the inventor of a natural language SMS query and response engine. This revolutionary technology is first being applied by Telsis to the challenges of customer care, and service provision and configuration. Other applications are in development.

The system is unique on two counts: it allows handset users to ask questions by SMS in their own native language, and it remembers previous dialogue so that logical ‘conversations’ are supported.

With the natural language engine, Telsis is equipping operators to cut the operational cost of customer care while increasing satisfaction scores and driving take-up of new services. Telsis has begun a second decade of real-world inventiveness for the benefit of operators.