PRODUCT QUICK LINKS
USE CASES
Personal status
News
Late arrivals
Opening times
Latest prices
Do not disturb
Meeting places
SMS Instant Noticeboards
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SMS Instant Noticeboards enable mobile operators to differentiate with a service that not only underpins the network brand, but also enhances customers’ lives.
The first SMS Instant Noticeboard service is Just Dot Me, which enables mobile users to post messages for others to see, simply by texting their message to the service shortcode.
The key attribute of Just Dot Me is that anybody can see a posted message merely by texting a dot to the poster’s mobile phone number – no special access codes or addresses are required, and normally the number will already be in the dotter’s phonebook or contact list. It couldn’t be simpler to use the service.
Just Dot Me messages can be personal status (e.g. I’m at the cinema), group information (e.g. Football training is at 10am on Saturday), celebrity news (e.g. Our new album is released on Monday) or business information (e.g. Open Saturday from 9am until 1pm). Users will quickly find many other applications for Just Dot Me.
The key features of Just Dot Me for mobile phone users are its utility and ease of use.
For the network operator, Just Dot Me is an innovative service that provides differentiation and positioning as the network for the practical and the aspirational.
It also provides the network with a powerful means of brand and service promotion. Each Just Dot Me message is automatically prefixed with a header – every time a customer of that network is ‘dotted’, the branding is immediately seen on the dotter’s handset, whichever network they are on.
Viral marketing will therefore rapidly create awareness of the service and reinforce the network brand.
Just Dot Me is simple to deploy – no changes are necessary to billing or customer provisioning systems; nor is there any need for customer care agents to establish or amend the service.
Just Dot Me is a new and exciting differentiator.
For more information, download our Just Dot Me Overview (PDF 309KB)


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